Teams selling learning products on subscription—MRR, churn, and LTV:CAC still matter when your product is education.

Is implied lifetime accurate?

It is 1 ÷ monthly churn only when churn is stable and under 100%. Real cohorts vary—treat it as a back-of-envelope check.

Free toolsSaaS metrics calculator

SaaS metrics calculator

MRR, churn, LTV, and CAC on one sheet—rough health checks for subscription learning products.

Inputs

Simple subscription health view—MRR is shown for context; churn is monthly percentage. LTV and CAC should use the same definitions your team already uses.

MRR (currency)

Monthly churn %

CAC

LTV

Derived

LTV:CAC ratio and rough implied lifetime in months from churn (1 ÷ monthly churn rate), when churn is below 100%.

MRR reference: 12,000

LTV : CAC

5.00 : 1

Implied avg. lifetime (from churn)

25.0 mo

Frequently asked questions

Who is this for?: Teams selling learning products on subscription—MRR, churn, and LTV:CAC still matter when your product is education.
Is implied lifetime accurate?: It is 1 ÷ monthly churn only when churn is stable and under 100%. Real cohorts vary—treat it as a back-of-envelope check.

SaaS metrics calculator

Frequently asked questions

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